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30.07.10 18:49

Por: Bruno Formiga | Comentários: 6 Comentários

By Felix Sockwell, designer americano.

Para conferir também a mudança que ele fez na logo oficial, acesse aqui.

will agree that its premise, or idea, was OK. Let me take a few minutes to tell you whats wrong with this mark and what I would do to quickly amend it.

forgive me. i had to. it took me all but 2.5 hours to tweak this into the quarterfinals. granted thats extra time. go ahead and red card me.

i love the world cup. its no surprise that the most successful Cup to date (that is the one that sold the most tickets) was hosted by the United States, which, hands down breeds the best logo designers in the world.

this is a late entry from Erik T. Pretty damn ballsy. I smell a T Shirt! Well done Erik, as always

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Freelix logo process

posted: June 28, 2010

Heres a bit on the Steve Heller/ Tom Vasquez collab for Bronx River.
Last week on Brand New David E remarked: “The “our process” icon progression just reeks of BS to me. Did they *really* go though that whole process of creating and refining the icon? My guess is that their first sketches were much closer to the final design, and that this was done afterwards in order to make it look to the client like a lot of thought went into it.”
A guy named Wolfgang also complained that no “competitor audit” was completed.
Funny, but it got me thinking. Maybe They’re right. Maybe I really am a complete moron. Anyway, let me try to set David and a few other conspiracy theorists straight.

this is a little animation that never made it into the pilot video for desigNYC. Thanks to Flaherty for putting it together for us. It gives you an idea of the back and forth Tom and I spent coming up with we thought was a consolidated, minimized fish/ leaf form.

tom and I did these over burgers. we were on the same page from start to finish (literally). no one edited. not even heller. we just went at it and tried to enjoy the creative process (problem solving).

the process spanned 6 months and saw many trips to NYC for meet and greets, river tours, presentations and re-presentations. Heller actually made to our opening, which was nice of him. Unfortunately, no members of the alliance (they have 9) were in attendance.
The client(s) decided not to use the work this year. Kinda hard to stomach, but fine. Sometimes when you free work you have to imagine that the work is actually for you. Yes, you. In slower times creating ideas for things keeps you sane.

part of my process included silkscreening each of the 3 final versions of the marks onto various things. Bags. Posters. Pieces of wood. I did this entirely for my own satisfaction. Gratuitous? Maybe. Logic: if it ain’t any good don’t do it. But you still have to please the client, or in our case, 9 clients (an alliance of clients)

part of our task included 10 calendar icons for BxRA. I thought, hey, why not use the icons in a more useful form: signage. I ended up going farther and farther down the “blue sky” hole, redesigning everything remotely aligned with the NYC parks and recreation department, including a strategy for the main logo. Maybe someday I’ll represent it to someone at NYC parks. If it finds a use, you can say you saw it here first. If not, I hope I’ve impressed David E. with my extensive BS. Sad but true: currently in my BxRA folder lie close to 200 files.

and to think, it all started (and ended, unkowingly) with a little “competitor audit”.

ps- Freelix is dead. Long live Feelix.

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Bronx River Flotilla logo

posted: June 23, 2010

Tom Vasquez, Steve Heller and I recently participated in a spate of logos and icons in the new identity for Bronx River Alliance. It was fun, mostly. The work was entirely pro bono and was done in conjunction with desigNYC, a new non profit dedicated to making New York City “better by design”. This photo was taken by yours truly. We went out to the Bronx several times and got a tour of the alliance facilities. The project took close to 6 months.
Below is some of the process, including Tom and I’s sketches/ revisions, client feedback and typography. I’ll be loading up some of the other ingredients that are part of the system but thought to offer this one up first.

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Brandish Invasion

posted: June 22, 2010

Michael Wolff for British GQ and story on how Americans are getting their news from British Sources (BBC, Guardian, Economist).

America, This Guardian’s for you.

Not exactly the real thing.

and here are the sketches. I have to say James (the art director) got this one right. I had initially went with simpler logos and it looked too easy (perhaps I was quick to play it conservative— British editorials pay 1/4 what American publishers do). The only beef encountered here was the shape of the G in the “Guardianweiser” logotype. I thought it should stick closer to the original. Is it that weird looking? Its still readable right? Its one of those things you don’t look for consciously.

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Jabulani 30.07.10 | 19:25

Prezado Bruno Formiga,

Longe de mim querer lhe censurar.

Não sou hipócrita.

Apenas acho que, por muito menos, já lhe vi com arroubos de moralismo nesse mesmo espaço.

Então, seria bom que vc, por experiëncia própria, refletisse antes de escrever com tons de repreensão diante de outras situações, já que optou por se despojar da hipocrisia e divulgar esse símbolo da Copa.

É que poderia, vc mesmo, depois vir dizer que esse símblo seria uma apologia ao turismo sexual e politicamente incorreto.

Eu não vejo problema, desde que seja brincadeira.

Um abraço

QUEM É VOZÃO CANCELA QUE PRO EVANDRO CONTRATAR!

Saulo 30.07.10 | 21:29

A mudança que ele fez melhorou demais o logo oficial. Quanto ao logo acima, não entendi o que ele quis passar. Lembra um sutiã.

Sarah 30.07.10 | 21:33

¬¬’

PAVÃO 31.07.10 | 11:41

O BRASIL É UM PAÍS FUDIDO E SEM MORAL.
SEMPRE VAI SER ASSIM.

João 31.07.10 | 15:33

Claro que é brincadeira, ora! Se bem que é só isso que o brasil tem a oferecer mesmo: bunda! Segurança, saúde pública e educação… Tem? Terá até daqui a menos de quatro anos?